b'bone. We hope this feel-good feeling trickles down into our product and that kids find them funny and love them as much as we do. What are your bestselling products?We think the squishy pens are attracting the most interest, but the range is so new to the market at this stage its hard to gauge.How do you market your products? What works best?We found the Spring Fair in Birmingham a good platform for the launch of new products in hitting a wider national and international audience. We are also placing more prominence on promoting our ranges online through social media.What age group is your stationery aimed at? Who buys it, and where?We tend not to define an age category for our products as we think it has a Cindy Pang, co-founderPango to refine our range, and thiswide appeal. Its a feel-good purchase Pango Productions is our first ever stationery collection!driven by the love of an icon and the It is really exciting for us, especiallyhappy feeling it generates.Pango Productions is an independentas Paperchase greatly supported ourOnline we do find that parents tend publishing studio based in Dalton,launch and we cannot wait to see whatto purchase on behalf of children, but in East London. It creates productslies ahead for us.shops it is definitely an end customers for a cute life and its new stationeryfirst purchase! Why do you think kids stationery is a collection has been stocked atgrowing sector? What are your plans for 2019?Paperchase since February 2019. It might be because the price points areWe want to continue creating more fun accessible and they fall within the rangestationery with expanded characters and What are your roles/job titles atof pocket money. More importantly,product categories, as we have so many Pango? stationery items promote and encourageideas trapped in our sketch books that We are a small team here at Pango.kids learning, and so might be moreneed to come to life! I founded the business together withrecession-proof than other items which my partner David Wigley and we haveare seen as less of a necessity. What are your thoughts about Brexit?poured our heart and soul into PangoThe lack of clarity on how Brexit will over the years.What makes your kids stationeryplay out doesnt add to consumer I am the creative director and Davidspecial? confidence in the retail market, but I takes care of sourcing, sales and tellingWe took our favourite Jelly magnetthink being in business you are used to jokes that only he laughs at. Rosie isicons which have been our bestsellingriding the highs and lows of external the studio manager who works closelygreetings card range over the yearsfactors beyond your control!with me to put together amazingand made them XL, translating them ranges of cards and stationery. Xing isinto stationery that is both tactile andwww.pangoproductions.com the teams marketing person and socialsuper cute! The result is a distinctive media guru. squishable, die-cut range that offers a point of difference in the crowded How long has Pango been makingmarketplace. Our mission is to create cool stationery for children? What gothappy products, hence our hashtag you started? #wemakehappy. We enjoy seeing We have always wanted to branch outhow kids react to our products from greeting cards, but only startedas its refreshingly spontaneous.the conversation of creating our first stationery range early last year. ThoughHow do you tap into the minds of the Ive been a stationery addict since Ivekids you design for?known how to hold a pencil! As self-proclaimed young-at-hearts Sarah Fletcher of Maximumourselves, we are big kids who design Licensing then worked closely withwhat inspires us or tickles our funnyPango founders David and CindySPRING//SUMMER 2019 27'