LONDON STATIONERY SHOW PREVIEW 3 2 LONDON STATIONERY SHOW PREVIEW SHOW PREVIEW: RETAILER WORKSHOPS SHOW PREVIEW: CREATIVE STATIONERY WORKSHOPS GET STUCK IN AT OUR CREATIVE STATIONERY WORKSHOPS Be prepared to get stuck in - these are interactive workshops,not demonstrations! We have a packed programme of workshops covering a wide variety of crafts to inspire your customers: Paper cutting artist Emma Boyes will be leading a workshop based on her new book Adventures in Paper Cutting,published by Katy Sue Designs. After fully booked sessions at last year’s show,calligraphy master Joyce Lee of Artsynibs returns to pass on her skill and tips to workshop participants.Not to be missed! Matilde Moro will share with participants the endless creative possibilities of Morocolour’s patented magic wax triangle crayon, loved by children, teachers, artists everywhere. Artist and illustrator Ella Johnstone will provide drawing tips and tricks and get participants to decorate their own glass votive using Posca pens by Uni-ball. Workshop sponsors Colart - Reeves will use Snazaroo products to demonstrate face painting. For logistical reasons they’ll be supplying masks, not children, as models! Also scheduled are workshops using Winsor & Newton pencils, and complete craft sets from Reeves. Join Hannemühle and Edding in a hands- on brush lettering workshop featuring Hannemühle lettering pads and Edding brush pens, teaching the basics of brush lettering, a looser form of calligraphy. Renowned British artist Judith Selcuk will demonstrate the incredible versatility of Shachihata’s Artline Supreme range, which includes brush, UV and metallic pens. PaulAntonio will be hosting a workshop in which participants try their hand at using a Our programme of hands-on workshops, sponsored by Colart and supported by the AFCI.UK (Association for Creative Industries in the UK), will offer loads of simple, fun ideas to help you engage with your customers in store. Julie Bonnar, managing editor of Creative Industry News and crafting all- rounder, will host the workshops, ensuring participants get the most out of the experience. wide variety of pens and paper sourced from show exhibitors.It’s a great opportunity to open up product packs and experience for yourself what these products can do. We recommend booking in advance, as our creative stationery workshops are always very popular!Visit the show website www.stationeryshowlondon.co.uk to book your place and to check the full workshop programme.The first 25 people to book on each day of the show will receive a FREE goody bag of stationery. 24-25 APRIL 2018 LONDON STATIONERY SHOW: RETAILER WORKSHOPS Book your space on one of our exclusive retailer workshops, each hosted by a senior level retail expert. Our retailer workshops will provide valuable strategic insights and are FREE to London Stationery Show visitors. Places are limited so reserve your place now on the show website www.stationeryshowlondon.co.uk. REBECCA SAUNDERS: Independent retail expert and consultant MARKETING STRATEGYWORKSHOP Tuesday 24April,14.45 - 15.45 Wednesday 25April 10.00 - 11.00 How do you decide what messages and products to focus on week by week to ensure you are relevant to your customers?What publicly available data is available to help you? How should you manage messages across different channels?And how much should you prepare in advance versus reacting to market conditions? Join Rebecca Saunders on this interactive workshop,where you will learn tips and tricks to develop a weekly marketing plan,as well as how to create one yourself. FAIKA KHURRAM: Retail merchandising consultant, First Friday HOW TO APPROACH FINANCIAL PLANNING - A RETAILER INSIDERVIEW Tuesday 24April,11.15 - 12.15 Wednesday 25April,14.45 - 15.45 Find out how a clear company vision and strategy support financial planning and how to get there.retail analyst Faika will share the key parameters in financial planning and the most useful tools to make it happen.Perfect for those keen to learn about the key retail planning processes and how to start your planning from the top. HOW TO PLAN AN IDEAL PRODUCT OFFER -WHAT TO CONSIDERWHEN PLANNING Tuesday 24April,13.30 - 14.30 Wednesday 25April,11.15 - 12.15 Faika will take you through the factors to consider when planning product,show how retailers determine how many options they will stock,and discover how and why stores are grouped for stock planning purposes.Ideal for those who want insider knowledge on planning the best product offer and strategically build a range to deliver the best profit. A retail analyst and consultant for First Friday,previously Faika worked for Paperchase,leaving as merchandising manager after 10 years.She has also worked for John Lewis and BHS.First Friday is the leading retail training,digital learning and change management business with more than 100 retail clients across Europe.