16 AUTUMN//WINTER 2017 JOURNALING, it seems, is having a moment. Once upon a time people kept a diary. Today they journal. It’s a verb now, as well as an old-fashioned noun. And although the human urge to document, plan and make lists goes back eons, what the market is seeing right now is a rekindled love affair with these analogue methods and products. It is fascinating to see how the industry caters not just to long-time journalers, but to a new generation that hasn’t experienced life without the internet. A handful of key trends currently dominate the journal market, all of which tap into pre-internet desires to record events and emotions, and to feel organised and motivated. Some are marketed as a deliberate antidote to digital overload. One of the main trends firing up young and old alike is the goal-oriented journal. Goal Digger Innovation in goal-setting journals is coming in equal measure from big brands like Rhodia and start-ups like Think Trigg. ExaClair, the UK supplier of Rhodia, has introduced Goal Book journals to its Rhodiarama Editor of Stationery Matters and avid journaler JULIA FAIERS tracks the latest trends in journals ALL IN THE PLANNING range of notebooks and pads. Goal Books are available in 16 on-trend colours and come with functional features like contents tables, indexing and calendars. They provide a clear framework for the person who wants to customise their journal and organise their life. Kevin Wharton, ExaClair’s marketing manager, says: “The new Goal Books, a trend that’s come over from the US, have been introduced to serve a growing market looking for the utmost in functionality and design. Rhodia grew by 50% in 2016, partly as a result of wider distribution, but also because we have been able to continually expand the range of books, pads, and accessories to suit the needs of the modern boutique stationery buyer.” Think Trigg was a LaunchPad winner at this year’s London Stationery Show, attracting attention from buyers and visitors with its visually enticing and practical Life Mapper journal. Life Mapper was designed to facilitate identifying and achieving goals; each page has a dedicated section for prioritising Say NiceThings kikki.K Rhodia