AUTUMN//WINTER 2018 49 48 AUTUMN//WINTER 2018 2019 SPRING/SUMMER ISSUE Editorial copy date: late February 2019 Publication date: late March 2019 The Spring/Summer issue of Stationery Matters will be sent out at the end of March and will include the Official Show Preview to Stationery Show London. The magazine will go out to more than 6,000 buyers, including all previous visitors to the London and Manchester Stationery Shows, and all advance registrations to date for next year’s Stationery Show London. THE POWER OF THE PERSONAL NOTE How writing a personal note to a client can build your brand and create long-term customer loyalty STATIONERY SHOW LONDON The Official Show Preview: the buyer’s guide to who’s exhibiting what WORKINGWITH BLOGGERS How to get product in front of your customers via stationery influencers online LAUNCHPAD LONDON Special focus on our pick of the most exciting new stationery suppliers and designers CHALLENGING BREXIT Why the UK is such an attractive market for retailers and producers from other countries TREND FOCUS: THE DESIGNER DESK The finest accessories for a beautifully appointed desk WHY GO TO TRADE SHOWS? Why attending trade shows is key to retailers gaining a competitive edge PRODUCT FOCUS: INK The latest go-to inks for letter writing,journaling and more CONTENTS C M Y CM MY CY CMY K Musatrd_Cover.pdf 1 18/09/2017 15:05 C M Y CM MY CY CMY K Musatrd_Cover.pdf 1 18/09/2017 15:05 AUTUMN//WINTER 2017 £4.95 FLAGSHIP STORES: FLYING THE FLAG FOR BRAND IDENTITY 30 UNDER 30 AWARDS: STATIONERY’S NEXT GENERATION RETAIL FOCUS: WHY POP UP STORES ARE HERE TO STAY PROFILE: KRISTINA KARLSSON OF KIKKI.K SMALL BUSINESS FOCUS: AUSTIN & CO ICONS OF STATIONERY: THE PARKER “51” PLAN YOUR VISIT TO MANCHESTER STATIONERY SHOW C M Y CM MY CY CMY K Musatrd_Cover.pdf 1 18/09/2017 15:05 SPRING//SUMMER 2018 £4.95 S P R I N G // S U M M E R 2 0 1 8 £ 4 . 9 5 IN THE LOOP: THE MODERN CALLIGRAPHY CRAZE BOX OF DELIGHTS: THE RISE OF SUBSCRIPTION SERVICES DEPARTMENT STORE FOCUS: EXPERIENTIAL SELLING PLAN YOUR VISIT TO LONDON STATIONERY SHOW PROFILE: LUCY EDMONDS OF QUILL LONDON Stationery Matters strives to be diverse and inclusive.We want our editorial to enthuse and inform everyone,everywhere in the UK.So whether you’re a one-man-band independent, one of the major players,or somewhere in between,please send in your news and views to Julia,firstname.lastname@example.org to have your voice and ideas represented. To contribute to any of these features please email your copy and images to Julia Faiers: email@example.com SMALL BUSINESS FOCUS: MOUNT STREET PRINTERS Describe the history of Mount Street Printers to our readers In the heart of Mayfair, Mount Street Printers is a family-run independent print shop that has existed for over 36 years. My husband Peter Cain and I founded it when our son Alex was just three years old. Alex is now managing director and he works hand in hand with us to take the Mount Street Printers to another level. He is the next generation! How would you define what you do at Mount Street Printers? Our shop is a friendly sanctum with character, offering a cornucopia of choice for those looking for beautiful printing. We offer the discerning client a diverse and complete printing service, which includes bespoke elegant writing papers, creative and unusual invitations, superb full-colour digital brochures and more. We use time-honoured printing processes such as litho, full colour, die stamping and the skilled art of engraving. How do the different parts of your business work together? We have an expert team of designers and print consultants in our shop ready to guide clients through the many options available, all created and produced in-house. After taking the order we follow its journey all the way through production until the finished stationery is delivered to the client. We expanded to our factory site in Acton two years ago, so that we could offer a more streamlined service to our clients and cope with more orders. No job is too small or too big for us. How important are window displays to your store? Do you have any favourites? Our window displays are very important. We want them to draw attention and bring a smile to the faces of passersby. We like to have fun with our displays, adding colour and bringing print to life through topical themes. We speak to FRIDETTE CAIN of Mount Street Printers in London.