b'AT WORK WITH: Odin Adargh, Designer and Director, Brahman DesignAs a designer and director in a start-up thatOn a usual day at the office, I start creates stationery, my tasks vary greatlywith a weekly catch up, speaking to our from day to day. I am at my happiest whenmanufacturers, keeping up to date on sketching and prototyping new products,manufacturing and the progress of new yet inevitably time gets swallowed up byproducts. Aside from this, I spend a lot of the responsibilities of managing a growingtime drawing up and prototyping changes company. At Brahman Design we design,and improvements to our products using manufacture and retail our products directlythe offices workshop, which offers a range to consumers as well as at wholesale. My co- of 3D Printers and CNC Machines. As our founders Ben, who oversees our brand anddrawing tools are highly tactile, I dedicate marketing, and Noah who looks after sales,a lot of my time to experimenting with the are crucial to the successful accomplishmentvarious ways that our products can be feltI SPEND A LOT OF of these responsibilities.and held in order to be used both effectively My day starts with an early commute toand comfortably. The design process endsTIME DRAWING our office in the Central Research Laboratoryup being just as tactile as the final products (CRL) in Hayes, West London. My teamthemselves. This is crucial to ensure that theUP AND and I cant wait for the day they open thefinal outcome of the product is as close to Crossrail! The CRL is where we spend ourthe original vision and concept as possible,PROTOTYPING days brainstorming, designing and prototypingand to guarantee the quality of each andCHANGES AND in an innovative co-working space. At CRL,every item we create. the UKs first hardware start-up incubator, weMy afternoons are spent collaboratingIMPROVEMENTS receive funding, mentoring and office spacewith my co-founders on marketing and to assist the growth of Brahman Design. Thecreating content for our social mediaTO OUR building used to be the factory site of theaccounts @brahmandesign. As we move into EMI record label, where they manufacturedspring, I am very excited to be adding thePRODUCTS USING and distributed vinyl records (including byfinal touches to our newest product. We are the Beatles, the Rolling Stones and the Sexthrilled to be launching our next creation onTHE OFFICES Pistols!) This is really inspiring for myself andKickstarter by the end of April!my team, who are so fond of thinking aboutWORKSHOP.how analogue tools of the past can be made relevant in the modern day.SPRING//SUMMER 2019 65'