b'Stationerywith a From sustainably produced notebooks to brands that give something back, JULIA conscience FAIERS interviews the founders of four stationery brands making a difference. 100% recycled range from FA VOTell us about the sustainable designits truly a worldwide requirement and manufacture of your notebooks. for both clients and companies that At the heart of our creative designbuy or produce stationery products.process is the basic principle of creating products that areIf you could wave a magic wand to environmentally sustainable and thattransform the eco credentials of the seek to make Earth a better place. Westationery industry, what would genuinely believe that this is the wayyou wish for, and why?forward. To this end, it is essentialThis is difficult and it has been in the for us to use materials produced withback of our minds for a while now. If Ivo Silva and Lianathe highest-quality standards andwe had a magic wand wed wish for Magalhes, co-founders, recycled raw materials that avoida change, not on the eco credentials FA VO aggressive processes with nature.of the stationery industry, but instead Ivo and Liana successfullyManufacturing is for us the mostwed target all the credentials related Kickstarted their way intoimportant agent of the creativewith the manufacturing processes production in 2017 with their rangeprocess, as in most cases its thethat can truly produce an eco-of 100% recycled notebooks.biggest environmental polluter whenfriendly product.making a product. We are veryOur idea is quite simple. Imagine What does FA VO make and whyconcerned about relationships withthat you use the best available eco-did you set up the business? all our suppliers and we responsiblyfriendly materials for a product, but FA VO is a brand of high-qualityevaluate the environmental impactthat you put it together in a bad design products that focuses on theof the production, transportationfactory, with poor environmental use of environmentally sustainableand packaging of our products. and sustainable values, or even in materials throughout the entirea country that doesnt follow most creative process. Since we launchedHow important are ethical andenvironmental policies. Its easy two years ago, weve been selling ourenvironmental practices forto understand that although this 100% recycled notebooks online andstationery buyers in 2019? would be considered eco-friendly in shops. The original business idea isEnvironmental ethos should beby the market, in its essence, it is linked with our passion for sustainablethe most important point whenprobably doing much more bad than design and an environmental ethos.buyers look to purchase stationerythe apparent good. At FA VO we As two young architects weve alwaysfor home use, or companies searchbelieve a true eco-friendly product wanted to design, produce and makefor a branded bulk order, or shopsis one that responds to a social our products available to the public.buy in wholesale, or distributers,necessity, and that its coherent in its The 100% recycled notebook seemedetc. Choosing the environmentallyvalues from start to finish.like a very good way to start. friendly tag is no longer an option,www.fa-vo.com16 SPRING//SUMMER 2019'