AUTUMN//WINTER 2017 51 humble, modest products made by experienced hands. The colour palette discreetly reintroduced us to to a range of low- key, everyday simple colours and asks us to see them in a new light, valuing their modesty. It’s cardboard cookie browns, denim blues, granite grey, petrol blue and a flat orange. The look and style can be described as: workshop, hand-crafter, sturdy, permanent, reliable, made to last, functional, and materials patch-worked together. The beauty is in the precision and small detail of their make-up. In the workplace we already see products made from wood and crafted like old school kitchen tables and bar stools. There is a lot of personalisation of individual workspace. It’s a fantastic trend for stationery that translates to both traditional and contemporary looks. Intelligent patterns focused on dots, cutting plans, pinstripes, illustrations, set squares, draughting tools, window- pane-checks and graph paper are all inspiring gift wrap and product pattern. Retailer Present & Correct has mastered this look in its product range and photography. Old school products are on the rise, regarded as luxury, essential tools for craft practice. Products will be most desired when their beauty can be seen and appreciated in their simplicity. Brown paper look leather-fold lunch bags, brown paper look pencil cases, pens made of brass, or warm metal mixes. Italian industrial designer Giulio Iacchetti’s Neri graphite writing mechanical tools push out the pencil lead with a dial like a compass adjuster. Tailoring products and offers to build/create your own stationery basics is still a big opportunity to grow sales. The continuing resurgence of traditional men’s grooming services is a great opportunity for the stationery sector, particularly in stationery targeted at men: simple, luxurious, elegant and sophisticated stationery for men wanting quality and essential indulgence. To merchandise in keeping with this trend’s style, simply make your window and shop (or part of it) look like a craftsman’s workshop. Offer ‘workshop’ events to draw members of the ‘Analogue Workshop tribe’ in, inspire them, teach them and share traditional skills with them. So if you didn’t act upon this information a year ago, you’ll now be seeing all around you the evidence for Analogue Workshop, what it means and the tribe it has developed in all manner of different ways: education, employment and advertising. The good news is that it isn’t too late to capitalise on the popularity of this particular trend. It isn’t going anywhere for a while yet. Chase andWonder Kaweco Giulio Iacchetti AnalogueWorkshop palette, Scarlet Opus Grafiosi Co