18 AUTUMN//WINTER 2017 13 per cent in 2017. This trend has had a significant impact on stationery design, with many suppliers giving their journals a mindful theme. Think Trigg’s Matthew Bennett continues: “The Launchpad London judges aligned our journal format with the growth of mindfulness at work, digital detoxing and mental health awareness as yet more evidence of a surging analogue backlash. Having put so much love and thought into the flow of wisdom found in Trigg, it was cathartic watching attendees of the London Stationery Show in April pick up a copy at our stand and visibly relax as they browsed our suggestions to find greater focus and calm.” Andy Youings, marketing manager at Say Nice Things, is as enthusiastic about the mental health benefits of journaling as his customers, commenting: “The main benefit of journaling is that of reflection. This could be anything from solving a problem, dealing with life’s challenges or understanding your own feelings.” New stationery designer Cocoon focuses on mindfulness as an aid to productivity. Founder Mary Yusuf says: “The Fruitfulness journal is aimed at the woman who wants to get organised, be intentional and see fruit from her busy life.” Bring on the BuJo BuJo (or Bullet Journalling for those who dislike abbreviation) was created by Ryder Carroll, a digital product designer living in New York, to organise his life. He describes it on his website and YouTube channel as an analogue system for the digital age. It simply refers to a journal with gridded or dotted paper. But it’s how you use the paper to list, categorise and plan that has proved so popular with journalers. BuJo epitomises the happy marriage between analogue tools and digital inspiration. As well as the official website bulletjournal.com, Carroll’s YouTube channel commands 84,000 subscribers, and his ‘how to’ bullet journal video for beginners has nearly 6 million views. The Instagram hashtag #bulletjournal has been used in more than a million posts. Kara Benz’s Boho Berry blog is a visual feast of bullet journaling inspiration, including a post advising how to THE FEELING ONE HASWHENTICKING OFF ITEMS FROM ATO-DO LIST, OR WRITING DOWN A QUICKTHOUGHT OR IDEA SIMPLY CANNOT BE REPLACED BY A DIGITAL SCREEN. Leuchtturm1917 Abrams Noterie Boho Berry